If your business’ goal is to attract more customers, connect with industry leaders, and make sales then exhibiting at a trade show is the way to go. It takes a lot of preparation, but overall the ROI is worth it. Here’s why:
Trade shows allow businesses to showcase their products and services to a wide variety of attendees, companies, and potential customers. Whether you have a 10’ x 10’ or 30’ x 30’ booth, having a presence is still important. This gives you the opportunity to engage with attendees in conversations on a business and personal level. Providing attendees with promotional items and giving them the opportunity to participate in contests are just a couple of ways to entice prospectors and attract customers. By giving your audience a unique trade show experience you can leave a lasting impression and build trust and the strong identity of your brand.
Depending on the shows size, there are often times hundreds to thousands of attendees. This allows lots of opportunity to network with both prospective clients eager to learn more, and other businesses also attending the show. Having this face-to-face interaction is more personable and allows you to showcase your expertise and passion for what you do. Try to find an employee well versed in public speaking and communications or hiring a professional speaker at your booth. They can relate and speak to others to help close a deal. Networking with others provides you and your company the opportunity to expand your knowledge, learn from the competition, and make connections that can last a life time. Buyers attend these shows, but so do a variety of other companies looking for new ideas and products. These include consultants, developers, and representatives. According to the Trade Show News Network “81% of trade shows have buying authority” which is a lot of potential customers who may be in the market for what you are selling.
Trade shows can bring together thousands of people from around the world and puts them all under one roof. The Exposition of the American Academy of Orthopedic Surgeons has over 700 exhibitors and 24,000 attendees. This results in a plethora of sales opportunities for businesses. Every candidate that visits your booth is a potential lead. It is important to get their contact info and follow up with them after the show while the connection is fresh in their mind. No matter what type of industry your business is in there is most likely a trade show for it. A majority of the time these trade shows have niche markets. This means you will be surrounded by people in the same industry interested in your company’s products and services. Trade shows allow you to showcase your product so make sure to have examples and items to purchase with you at your booth. You’re marketing to people that are excited to be there. With the right strategy exhibiting can be more effective and impactful than traditional, direct sales techniques.
What better way to learn about the industry you’re in than being surrounded by thousands of other industry leaders and companies. If you have a moment to step away from your booth you should go and explore other booths. This allows you to see what your competitors are doing. You not only learn about other companies, but also the industry and its current and future trends. Observe the similarities and differences between your booth and other popular booths at the show. A lot can be learned.
Are you ready to start exhibiting?
Check out our portfolio to see if we are the right fit for you, or call us today at 1(508) 366-8595!